California trio Princeton took the stage ten minutes after their designated start time but made up for the late start (which was actually no fault of their own) with their catchy and lilting indie pop gems, accented with slick synth and hand claps, and adorably awkward stage banter. Their first time in Austin was well-received as they joked about the unusually high number of erectile dysfunction commercials in Austin and roused the audience into getting up from their seats and moving to the front of the stage on their last track, “Shout It Outâ€, a delightful pop gem rife with handclaps, smooth synth melodies and heavy bass lines.
Beautifully crafted pop songs with just the right synthetic flourishes and lilting melodies make Princeton a band worth knowing.
Catch Princeton’s other sets while at South By Southwest:
Mar 19 – Green Owl, Wichita, Mixtape BBQ @ The Ranch (4PM)
Mar 20 – Back Alley Social (12PM)
Mar 20 – Maggie Mae’s (10PM)
Mar 21 – Red Eyed Fly (3PM)
Check Princeton’s MySpace page for tour dates with Sebastien Grangier following South By Southwest.