After debuting their new single “Rules Don’t Stop,” on BBC Radio on February 24, We Are Scientists kept on delivering the goods when the video for “Rules” landed on the band’s YouTube account Monday morning.
This wasn’t the first time that people saw of the first video off their new album Barbara, out June 14, as it was on rotation on MTV UK this weekend. But this was the first that those of us from the United States got to see it.
Strongly 80s-influenced, this new video has absolutely no resemblance to any of We Are Scientists’ previous videos, which included being chased by a man in a bear suit, intense boxing matches, and wrangling up pomeranians in the wild west. But with how short and simple “Rules Don’t Stop” is, it’s equally as entertaining.
The CD and vinyl single for “Rules Don’t Stop” will be released on April 5th.
For more information, go to wearescientists.com or What’s the Word.
