Wednesday marks the first official day of SXSW: Music; however there are plenty of music events happening before this date. Early arrivals can get a jump start on the festivities even before picking up badges and wristbands.
After getting in late Tuesday night, hitting up an unofficial party with Thee Oh Sees, I stumbled out of bed to pick up wristbands at the Austin Convention Center (Wristbands and badges are like magic skip the longer line passes). Though it was around 10 a.m., the streets were already bustling and music could be heard trickling through the air from random places. Most day parties don’t start until around noon, so after wristband pick-up was the perfect time to grab some much needed caffeine and breakfast tacos. If in Austin or even just anywhere in Texas, it is a requirement that you eat breakfast tacos at some point. The delicious little things consist of tortillas with your favorite breakfast combination: scrambled eggs, potatoes, cheese, etc. The beauty about SXSW is that everyone is friendly and talkative. There’s no shyness about talking to strangers. During our breakfast we met four new people and even landed VIP passes to one of our new friends’ showcases. Number 1 SXSW tip: Don’t be shy.
Number 2 SXSW tip: Be curious. Don’t be afraid to just wander into a venue or stop to check out what a random group is watching. From breakfast we began a long walk to Mellow Johnny’s–a bike shop. Bands are playing literally everywhere in this city. During our walk, we saw a large group clustered in a parking lot, which was a curious event for 11 a.m. As we got closer we recognized the music being performed: The White Stripes. Turns out this group had discovered the first stop for Third Man Records Mobile Record Store. As part of the special record store’s debut, Jack White, label founder and member of a zillion projects including the former The White Stripes, was standing out in front of his trailer with a guitar playing “Dead Leaves and the Dirty Ground” and more for a pop-up acoustic set. You couldn’t ask for a better way to start the day.
The Mobile Record Store continues rolling around to new stops daily with unannounced special guests, so there’s a chance that Jack White will repeat the treat.
