Monday 4:37 p.m.
I know I’m going to forget something. I always do. Regardless of the fact that I’ve managed to fill the entire backseat and trunk of the beat up mercury cougar waiting in the driveway, I’m certain that once I get past that “Welcome to Texas” sign, something will dawn on me. I’ll have 15 different vintage shirts, but no laptop cord. Ugh.
It’s not as though I haven’t made checklists. Hell, I have been waist deep in South by Southwest– planning and reevaluating with Dayna, president of Big Picture Media, since mid-December. The festival itself is still more than 24 hours from reality for me, but I couldn’t be more ready for it to be over. Well, in theory at least.
Don’t get me wrong, I’m not complaining. Well, I’m not complaining much.
I understand that I’m blessed to be in the position I am. As a music journalist, I get to see the industry in a way many casual fans never will. I’m lucky to do so and am certainly not implying I’d rather be staying home in Kansas City. However, I am ready for the prep work to end. I’m whole-heartedly looking forward to moving past the rsvping, showcase planning and alignment, beyond the backlining and sound check arrangements, to the moment where the lights go down at the PureVolume House and seeing Neko Case and Jakob Dylan remind me there is a reason I jump through these hoops.
Super early Tuesday 12:43 a.m.
I can’t begin to imagine how bands do this for a living. I’m two hours and three red bulls into my tri-state venture to Austin, Texas, home of South by Southwest and boredom has already begun to settle in. Southeast Kansas is truly the epitome of nothingness.
I can’t believe that I came from here. Tulsa, Oklahoma: 88 miles.
Tuesday 4:50 a.m.
Upon the realization that I have to pay a two dollar toll to get off Highway 75 to pee, resulting in my paying a seventy-five cent toll to get back on, I stop downing Red Bull like it’s water. While this stops the endless nagging need to find the nearest Kum and Go gas station restroom, it also results in my body’s realization that it desires sleep. After forty-five minutes of questioning its decision-making processes, I concede.
Tuesday 11:00 a.m.
As I wander around McAlester, Oklahoma in search of a mocha that hasn’t be created by running hot water through processed powder, the realization dawns on me that almost every Oklahoma town looks alarmingly similar. It almost seems like there is a unified checklist required to become a township, similar to the way that Johnson County communities in Kansas require your grass remain at a certain length or your house a certain color. Here however, the rules seem drastically different. For example, every town seems required to have at least one casino and bingo hall. Secondly, every town must have a parking lot full of vintage mustangs. The places provided to eat also all to be very sneaky. The Whataburger we thought we’d located turned out to be a Watsonburger. Must be a fluke, right? Nope. The corner Waffle House was a Waffle Shoppe. No deal. I’ll wait until Dallas.
Tuesday 12:23 p.m.
Oops. 67 in a 55. Hello 145 dollar speeding ticket. Goodbye coffee fund.
Tuesday 2:36 p.m.
After watching cars zoom past me in excess of 200 miles per hour in the Diamond Lane to my left, I come to the realization that there are enough persons in my car to drive in that lane. I had previous thought I needed three bodies, when I in fact needed only two. Huzzah! In hopes that this will answer my prayers for an end to the Dallas gridlock traffic, I weave around the cones and step on the gas hitting 75 for the first time in two hours. This lasts roughly, 45 seconds before the carpool lane also comes to a dead stop, where we’ll sit for another 25 minutes.
Tuesday 5:40 p.m.
Hello, Austin!

Tuesday 6:10 p.m.
I check into the studio apartment that will be my home for the next 7 days. I must confess, I’m almost willing to not leave. The couch in the living room is rather comfy and will serve as a nice late night resting place to write reviews from. There is also a nice balcony overlooking I-35 South, which has now become cluttered with future concert goers.
However, half begrudgingly, I grab a quick shower and a plate of tortilla soup before joining them on the road to downtown.
Tuesday 8:12 p.m.
I arrive at the Austin Convention Center to grab my press credentials to the surprise of no line. I’m kind of okay with this considering the previous year’s wait of four hours to get our badges. A quick shift to the left got me to the camera check in, where my Nikon D90 found itself tagged and cleared for venue use. With that, we’re all set. Sxsw 2010 is go.
I cross Trinity Street and walk toward 6th, making my way to the PureVolume House. Here, I catch Joshua James, Johnny Flynn and Jakob Dylan and Three Legs (which consists of Neko Case). Before pushing my way through roughly 500 people to an area accessible to the stage for cameras, I grabbed one of my free complimentary drink.


Wednesday 12:30 a.m.
After grabbing some Toni’s Pizza and Boone’s Farm wine from the Walgreens down the street, I headed back towards my hotel room to crank out the reviews from the prior day.
Look for Part 2 of Joshua’s SXSW blog soon…













