You’ve probably never heard of The Boxer Rebellion. No, not that one. The unsigned band from London. But I’m sure if you check out the new Drew Barrymore and Justin Long flick, “Going The Distance,” you’ll know who they are. Come to think of it, prior to a certain point in 2004, I bet you had no idea who The Shins were. I had never really heard the song “Mad World” by Tears for Fears until 20 years after Gary Jules‘ cover of it appeared in “Donnie Darko.” Nor did I know who Gary Jules was. Did you? 
It’s amazing the influence movies and television have over music popularity. Whitney Houston‘s mega-hit “I Will Always Love You” skyrocketed because of “The Bodyguard.” Everyone knows Imogen Heap’s “Hide and Seek” because of Jason Derulo‘s sample of it, but he probably wouldn’t have used it had it not previously gained popularity from it’s appearance on “The O.C.” Perhaps the most perfect example of this is Lisa Loeb back in ’94 on the “Reality Bites” soundtrack. “Stay (I Missed You)” gives her the distinction of being the only artist to ever have a #1 Billboard hit in the US without being signed to a label. The exposure allowed her to be signed to several different labels over the past 15 years, all because Ethan Hawke and Ben Stiller liked her tape.
So what does this mean for The Boxer Rebellion? When asked if there’s any hope for a Loeb-esque Cinderella story, they say that they’ll remain unsigned by choice. Bold, but wise move when you consider the current state of the music industry. Artists signed to major labels make little to no money off of their record sales. By choosing to remain truly independent, they’ve had more success releasing their music on iTunes than they would have had otherwise. So much so that their 2009 release Union was named “Best Alternative Album” by iTunes US (Check out the PopWreckoning review here). They also get to maintain far more control over their music. No Diplo remixes unless they want to. No pressure to write any certain kinds or numbers of songs by any certain date, unless they set the standards themselves.
The movie itself looks promising. A couple has a summer romance in New York City and once they’re forced to part ways, they don’t want to let go and make a go at a long-distance relationship. The cast promises honesty and comedy, and couldn’t say enough great things about The Boxer Rebellion. The band plays an important part in the story for Justin Long’s character. Before an executive from New Line had seen the band play in Los Angeles, the filmmakers were planning to cast actors to play a fictitous band. Director Nannette Burstein claims that the band instantly fit her vision for the movie. “They have such a fresh voice, and their sound is just so cinematic. When I heard it, I could instantly imagine the scenes that their songs would play to.”
The band joins great acts such as Cat Power, Band of Skulls and Passion Pit on the soundtrack, where they contribute three songs written specifically for the movie. Check out the lead single, “If You Run,” as well as the movie. You never know if you’ll find your new favorite band because of a Drew Barrymore flick. It’s not like it hasn’t happened before.

































