Wednesday 10:00 a.m.
The alarm screams frantically for me to crawl out of the comfort of my studio hotel bed and drive downtown to collect the remainder of the PopWreckoning team working South by Southwest. I instead hit snooze nine times and let them fend for themselves.
Wednesday 12:47 p.m.
As I make my way down the halls of the Austin Convention Center with the immediate goal of collecting my staff, I become distracted by a small entourage near the pack of the level one expocentre. Of course, I do my best Nancy Drew impression, sneaking around tables and chairs to get to the bottom of the cluster. To my surprise, my detective work yielded not only my first, but also my second celebrity spotting of SXSW 2010. To my delight, both Erik Estrada and Verne Troyer, a.k.a. Mini-me, were gathered with their management, planning their campaign for the Starkey Hearing Foundation. I add their pair of earplugs to the fifty in my photography bag and move on.
Wednesday 12:35 p.m.
I sneak up the northern most staircase in the convention center, making my way to the third floor. This lobby, unlike the one on the first and second floors is empty. Its electrical plugs are unused and its lounge chairs are vacant. I grab and fill three just because I can.
Wednesday 4:17 p.m.
I make my way south to the PureVolume House forty-five minutes early in hopes of snagging free Taco Bell tacos. Instead, I receive a chance meeting with co-host of our ATN showcase and Big Picture Media president, Dayna Ghiraldi, who also was doing press for the PureVolume House. She walked me past the line waiting outside the venue where I was greeted by a fairly unimpressive forty minute set from Los Angeles, California-based Warpaint. I was kind of surprised to find myself apathetic to their music due to the fact that they possess several elements of music that I’m drawn to. I generally prefer female vocalists, Rough Trade Records and a good chunk of what Paste Magazine tells me to enjoy. However, I instead found Warpaint drab. The PureVolume House crowd, however, which consisted mostly of 14 and 16 year olds, seemed to disagree with me, eating up the group’s set like all the tacos they eliminated before I could get there. Following Warpaint, PureVolume hosted the wonderfully catchy Miniature Tigers. Hailing from Brooklyn, New York, the group brought with them the mood friendly east coast movement mixed with a witty, undeniable charm. The crowd seemed into it and this time I agreed.
Wednesday 5:30 p.m.
While exiting the PureVolume House, a concert goer young enough to be my daughter rushes through the venue door with the speed of an Olympic sprinter, arms flopping and her head spun backwards, focused on her friends outside. Her body, still in motion and facing forward slams into my camera at NASCAR speeds. Rather than stopping or apologizing, she mumbles “oh my god” and runs to the stage. I, however, spend the afternoon searching for a Wolf’s Camera.
Wednesday 6:40 p.m.
In tonight’s performance, the role of tacos will be played by buffalo wings. They however will not be free.
Wednesday 8:00 p.m.
I make my way to the Central Church across town to catch the epic cello player Zoe Keating. Her work with loop pedals allows her to build an orchestra by herself, using different pitches and levels to create depth, while clicking the bow against the cello body to design percussion. The natural construction of the church made the venues acoustics perfect for this sort of a performance, though the lighting left a little to be desired. While her performance was great, I bailed from my pew to catch the Brooklyn Vegan party across the street, where Dawes was halfway through their set.

Wednesday 9:15 p.m.
It’s not difficult to realize how out of shape you are at SXSW. I come to this conclusion on my 1.5 mile walk to the Belmont for a rooftop meet and greet surrounding our showcase. While I understood the need to be there, I could not be more bored. Realistically, I have no one to meet or great. I do my 45 minutes and head for someplace more entertaining.
11:00 p.m.
For the second time in two hours I walk a little over a mile to catch an event. However, this time my final destination lands me two rows back from Jenny Owen Youngs, the spunky female artist who also happens to be one of my favorite musicians. Seeing her in the 18th floor lobby of the Hilton continental hotel was interesting. While her performance was spot on her normal range of entertainment and sarcasm, her sound levels were rocky, thanks in part to a shady combo of an iffy sound man and playing in a hotel lobby. But, regardless of technical difficulties, her set still was the crowning moment of my Wednesday. I headed back to my hotel content to crank out reviews.





Stop me if you think that you’ve heard this one before: a singer/songwriter branches out from his or her band to release a collection of “solo material.†The inevitable blog buzz builds. Chatter rises about potential turmoil within the group. Some people even celebrate the idea that an artist can finally explore and express new ideas that he or she may not have been able within the confines of a group dynamic.


